From a very young age, as long as I can remember really, I’ve loved my name. Stephanie. Growing up I didn’t know other Stephanies so I always felt like I had a special name, which made me feel special as a kid. It ended up that “Stephanie Smith” wasn’t that uncommon of a name—there were nine of us in one college I attended! The registrar and billing offices were known on occasion to mix us up. In spite of learning that the name Stephanie wasn’t that unique, as I came of age I started to like my name even more.
Stephanie is a powerful name. Do you know any pushovers named Stephanie? I know Stephanies that some people might find intimidating (myself included), but I don’t know any Stephanies who are easily intimidated. Other Stephanies I’ve met seem like smart, assertive women. Of course this is just based on my experience, and the Stephanies you know might not fit these generalizations. If that’s the case, you don’t need tell me. It’s not going to change my mind. I love my name.
Coming up with the right name for a new line of skincare products was actually quite intimidating for this Stephanie, though. I’m a scientist and an entrepreneur, not an insider in the skincare and beauty industry. I’m not an expert in marketing, either. Until this business I had no idea the hours and teams of people involved in just figuring out “your message” and “product positioning” and your “brand.” It all seemed quite overwhelming, so I had to do what I’d learned in my thirties would never fail me: start with what I know and believe, and trust my instincts.
That’s how I came up with the name Cyantific for my new line of skincare products.
Scientific is probably not a word that requires much explanation, but it is worth pointing out that scientific method was applied over and over in the development of Cyantific Skin Care. So the play on words…Scientific vs. Cyantific…attempts to maintain that link to my love of science. But why the “Cyan?”
“Cyan” is a greenish blue-color, and is complementary to red, for those of you who know color stuff. You’ll see greens and blues on a white background in our beautiful package designs. I’m actually not an expert in the science of colors, I got to the “Cyan” part by a different route.
I came to the name Cyantific because of my love of blue-green algae, which are known to us scientists as “cyanobacteria.” To call cyanobacteria blue-green algae is actually something of a misnomer, because while they’re definitely blue-green, they’re not truly algae by the definitions biologist apply. Cyanobacteria are in fact a specialized group of bacteria that have a lot of the same behaviors of algae, most notably that they perform photosynthesis (remember that one from school?). Photosynthesis is the amazing process whereby plants, algae, and yes, cyanobacteria, can make their own food using sunlight, water and carbon dioxide.
Besides being a hybrid between “scientific” and “cyanobacteria,” the name “Cyantific,” like the name Stephanie, has come to mean so much more to me.
Cyantific represents my proudest professional achievement. Cyantific represents the huge risk I took when I left a secure job opportunity to pursue my own business, and the development of an entrepreneur’s iron-clad stomach for risk.
Cyantific represents the sacrifices that I, my husband, my business partner, and a number of friends, family and shareholders have made so that I could try this. It represents a huge investment from those folks in me, and my commitment to try everything I can to make this business a success not only for me, but also for them, and especially for you.
Lastly, and maybe most importantly, Cyantific represents how I take care of myself by nourishing, hydrating, and protecting my skin. For me, using Cyantific is just like drinking water and exercising. It contributes to my health and to my confidence.I hope that the name Cyantific becomes as empowering for you as it has been for me.