When I was new to the skincare industry, at conferences for entrepreneurs or skin care professionals I met hardened industry veterans who would give me cynical eyerolls when I said I used blue-green algae to make my products.
“There are a lot of skincare products that use algae,” they would say.
“Why don’t you just use one of the algae ingredients already out there?” they would ask.
My feelings were hurt by their cynicism towards something I’d been painstakingly working on for years. It was also a painful time because even though I knew exactly the answers to their questions, I had a hard time articulating answers without too much technical mumbo jumbo (still working on that one). I would start trying to explain the difference between blue-green algae and all other algae, especially seaweed that people used all the time. Nobody cared. Their responses also made me nervous as a newcomer, and that put-on-the-spot judgment shook my confidence.
So with some thought and bathroom mirror rehearsals I learned eventually to answer with one word:
Followed by, “Nobody else has it, there’s nothing like it, and I hope you don’t miss out on one of the most innovative things to come along in skincare in years.”
You see, I had the choice to use algae ingredients that were already available, which is what most people would do, because as I learned, creating and manufacturing your own skincare ingredient is monumentally hard.
But I had created something really unique and came to it in a truly honest manner. I hadn't set out to quickly create a skincare product with off-the-shelf ingredients and start selling it, which is actually a very common practice. Have you ever wondered why so many new and usually cheap skincare products show up year after year? It's because there's a whole cottage industry that has pre-made products, using bulk ingredients, and all you have to do is supply the label.
In my case, I stumbled into this because I’m a scientist who had been working for years with blue-green algae, and learned almost accidentally that they had untapped potential for skincare. That potential is what I've captured in PhycoBoost™.
But getting people to understand why PhycoBoost™ mattered, and how it was different, was even harder than the years spent figuring out how to refine and perfect it.
If industry veterans don’t fully get it that’s OK—the most important thing is that my customers do. So with that in mind, I wanted to share the five main reasons why PhycoBoost™ matters:
But the #1 reason that PhycoBoost™ matters is that our customers love these products!
That is everything to me! My hope is that you will enjoy all the benefits I have since I started using my products, and that they will be just one part of a larger routine where we all care for and nurture ourselves.